Etnies |


Street skateboarding as we know it was just coming into its adolescence when Etnies Skateboard Shoes came on the scene. Early on after being founded in 1986 by skateboarder Pierre André Senizergues, Etnies made a name for itself as being an authentic skate shoe brand largely because it was the first skater-owned and operated global shoe brand. Etnies is one of five companies under Pierre André Senizergues’ parent company, Sole Technology Inc. The other four action sports brands Sole Technology, Inc. owns and operates are éS, Emerica, Altamont Apparel, and ThirtyTwo Snowboard Boots.

Unlike Emerica or éS, which are exclusively skate shoe brands, Etnies shoes also sponsors teams in BMX, and surfing. Today, Etnies can be found in shopping malls internationally in men's, women's, and kids, but initially it was a pure skate shoe brand.

The late 80’s brought on the first signs of skateboarding as we know it today. Videos like Wheels of Fire and Hokus Pokus were spreading the gospel of street skating to the masses and Etnies was there to provide shoes for kids eager to take to the streets.

As Etnies shoes and its team grew in strength and in numbers, the brand expanded into apparel. Etnies Hoodies are always a popular buy on largely because older skateboarders remember the brand pre 2000’s while a younger generation of skateboarders relate to Etnies’ new team which consists of some of some of the best skateboarders in the world such as Chris Joslin, Ryan Sheckler, and CCS team rider Ryan Lay.

For a brand that’s been around for over 30 years, it’s pretty amazing that just as many Etnies T-Shirts and pairs of shoes can be spotted at your local park today as you might’ve seen 20 years ago. Of course, in '97, there weren’t nearly as many skateparks and brands like Etnies were still fighting for skateboarding’s legitimacy... but that’s a story for another page.

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  • Etnies Jameson Shoes
    The etnies Jameson collection includes a number of different etnies skate shoes including the Jameson XT, Jameson SL, Jameson Vulc, Jameson MT, Jameson SC, and the Jameson HT. Each shoe has its own style and function. The Jameson XT is a classic skate shoe with a one-piece vamp and a hidden toe cap for added durability. The Jameson SL also has a one-piece vamp, but features the etnies egg-crate construction giving this cupsole shoe boardfeel you’d expect from a vulcanized shoe.But if it’s a true vulcanized sole you’re after, it’s the Jameson Vulc you want. For more coverage and support, the Jameson MT is a great option. The MT is the midtop skate shoe in the Jameson Bloodline. Or if you’re looking to chill after a session, the Jameson SC is a comfortable, trainer inspired chill shoe that features etnies’ STI EVOLUTION® FOAM. Finally, one of the latest editions to the Jameson Bloodline, the Jameson HT. The Jameson HT was inspired by etnies and CCS team rider, Ryan Lay. THe HT is an all vegan high-top skate shoe that features synthetic suede, microfiber canvas, etnies egg-crate midsole, and the etnies hidden toe cap.
    Etnies Jameson Shoes Etnies Jameson Shoes
  • Ryan Lay Ryan Lay
    Ryan Lay
    The etnies skate team is broken up by whether the riders skate the Jameson or the Marana. Ryan Lay skates the Jameson, which suits his creative approach to skating and smooth style. Ryan is probably best known for his trick selection and philanthropic endeavors. He co-founded "Skate After School" a nonprofit that partners with Phoenix, Arizona schools to teach underprivileged kids to skate. We’re very proud to say that Ryan Lay is a CCS team rider as well. The Jameson HT he helped design and inspire is a an all-vegan high-top skate shoe. The Jameson HT uses a combination of a synthetic suede and microfiber canvas upper, and features a faux-vulc construction. Faux-vulc construction uses a combination of etnies’ one-piece cupsole and a milk-crate midsole construction that provides the boardfeel of a vulc without giving up the support of a cupsole.
  • Etnies Marana Shoes
    The etnies Marana Collection was designed to provide maximum durability without sacrificing any boardfeel. The Marana Bloodline consists of the Marana XT, Marana OG, Marana Vulc, and the Marana Vulc MT. The Ryan Sheckler colorway is a standout in the Marana XT lineup. Every XT features a Foam Lite 1 insole, an STI EVOLUTION® FOAM midsole construction, and an ultra-durable PU flow-molded toe cap. The Marana also features the STI EVOLUTION® FOAM midsole, but unlike the XT, the Marana has a fused injected rubber toe cap and a beefier car tire inspired tread. The Marana Vulc delivers the Marana look and durability in a vulcanized construction for maximum boardfeel. The Marana Vulc MT is a Marana Vulc mid-top skate shoe that delivers added ankle support and protection. The Marana Bloodline truly delivers durability and boardfeel in every style offered.
    Etnies Marana Shoes Etnies Marana Shoes
    STI EVOLUTION® FOAM is etnies’ environmentally responsible approach to making its shoes lighter and last longer. The foam is made with STI EVOLUTION FOAM pellets. The use of these pellets allows etnies to use the exact amount of pellets for each shoe and eliminate waste. The STI Foam provides durable, rebound impact protection for skateboarders, so you can skate bigger gaps without the fear of bruising your heels. The pellets are placed in a mold, heated and then takes the shape of the shoe’s mold.