Adidas Skateboarding

Adidas Skateboarding

Adidas Skateboarding, founded in 1998, is a global force. Its focus is to design skateboard footwear and apparel that improves both the look and feel of skateboarding through the use of innovative designs, materials, and testing. Adidas Skate Shoes' strength comes from Adidas' ability to seamlessly weave in heritage styles from its Adidas Originals archive into new and innovative shoes for skateboarding.

Adidas Skateboarding can attribute a share of its success to its use of Adidas Originals’ classics, which when you’re arguably the biggest soccer brand in the world, are going to be soccer shoes. The Adidas Busenitz, for example, is a Frankenstein of the Samba, the Especial, and the Copa Mundia. For this reason, Adidas may be credited for really opening up the possibilities of using soccer shoe designs for inspiration of skateboard shoes. But that’s not to discredit the fact that skateboarders have been skating shoes that’ve worked for them since the beginning. The Superstar, for instance, has always been a popular non-skateboard shoe for skating. It wasn’t until Adidas Skateboarding made the Superstar Vulc, that it technically became a skateboard shoe thanks to reinforced materials, an improved sockliner, and a more skateboard friendly vulcanized sole. Other examples of popular Adidas heritage styles that inspired best-selling Adidas are the Adi-Ease Premiere, the Sellwood, and the Adidas Matchcourt.

It’d be impossible to talk about the history of Adidas Skateboarding without mentioning Mark Gonzales who’s been skating for Adidas since the beginning. In classic Gonz form, he was skating Adidas well before anyone else. He’s a pioneer in every sense of the word - he does what his brain tells him to, not what other skateboarders are doing, not what’s trending, or what he thinks he should be doing. It’s part of what makes him so great - only he knows what he’ll do next, and even that isn’t always true. Adidas credits Gonz with "developing and nurturing the skateboard program."

Adidas Skateboarding’s focus in apparel is as much about function as it is style. Materials such as its Climalite fabric, which sweeps sweat from your skin and dries quickly is used throughout its collections, while its minimalist/traditionalist approach to design is internationally supported. But Adidas Skateboarding’s success isn’t a result of one thing or another. It’s not just the shoes, or the apparel, or the designs, or the team - it’s the whole enchilada. Videos like 'Away Days' and its team, which supports innovative and individual skateboarders such as Mark Gonzales, Dennis Busenitz, Daewon Song, and Nakel Smith are two of the most obvious examples of Adidas Skateboarding getting it right. It invests money in what it recognizes as what’s important to up and coming skateboarders: stylish, durable skateboard shoes, functional, fashionable apparel, innovative, technical skateboarders, and inspiring skate videos.

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  • Adidas Busenitz
    Busenitz is a name that’s synonymous with a shoe. The man behind the shoe, however, stands on its own. He Pushes like a madman and kickflips going real fast on its own may be a better way to put it. Dennis Busenitz is known for his powerful, consistent style and his affinity for skating fast. German born, Busenitz came to America when he was a wee lad and never looked back. Described in an interview as a quiet, contest killer, Busenitz gives the impression that he’s had it all figured out since day one. A quick check of his resume confirms this suspicion: every skateboarder respects him, he’s a family man, and he has one of the best selling skate shoes in the industry, which he designed from the ground up. He’s kind of a big deal.
    Adidas Busenitz Adidas Busenitz
  • Mark "Gonz" Gonzales Mark "Gonz" Gonzales
    Mark "Gonz" Gonzales
    He's in his late 40’s, and The Gonz is still influencing skateboarding. When the lifespan of a professional skateboarder's career is akin to a tennis player or baseball player, it’s pretty impressive that Mark Gonzales is still in the game. Gonzales has had the good fortune to see just about every era of skateboarding - he’s been a force in the industry for over 30 years. His influence today comes mostly from the infectious joy he derives from skateboarding. It’s as if it’s his first time stepping on a board when he skates. His ability to see and find new things and ways to skate is a constant source of inspiration for skateboarders everywhere. The same creativity and fearlessness that makes him a great skateboarder makes him a great artist as well. His art can be seen in the graphics, apparel, and ads he does for his company, Krooked Skateboards, and the collections he does for his shoe sponsor, Adidas Skateboarding.
  • Adidas Boost Technology
    Adidas boost™ material is made of thousands of top-secret, scientifically designed foam pellets also known as energy capsules. When squeezed, the foam pellets return an equal amount of energy is returned like Djokovic returns serves (that’s a tennis reference). This revolutionary midsole construction has given Adidas a ring to hang its kicks on in the wildly competitive and growing sneaker market. The boost™ is so comfortable and been so successful Adidas Skateboarding borrowed the tech for a special release of its Adidas Busenitz Pure Boost Primeknit Shoes. The Busenitz Boost takes design cues from the very popular Busenitz skate shoe, making a skate-inspired trainer perfect for chilling, walking around town, and heading out for the night. And with the Boost technology under your feet, you’re sure to give your feet the rest they need after a long day of skating.
    Adidas Boost Technology Adidas Boost Technology
  • Adidas Climalite Apparel Adidas Climalite Apparel
    Adidas Climalite Apparel
    When it’s hot out, odds are you’re going to sweat. And when you sweat, cotton gets wet and your sweat becomes trapped in your shirt and on your body. Adidas Climalite® Apparel comes with breathable material designed to help you stay comfortable and active for longer in warm weather. The combination of hydrophilic coated cotton and polyester in the Adidas Climalite fabric allows sweat to move away from your skin to the outer layer of cotton where it’s free to evaporate faster. Adidas apparel with Climalite fabric can be identified by the use of “Clima” or “Climalite” in the title. For example the Adidas Clima 3.0 Logo Remix T-Shirt and the Adidas Climalite Shorts both use Climalite fabric.