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CCS Customs X First Thursdays Interviews: Jay Howell
November 05, 2021 - CCS launches the Customs X First Thursdays program with one of our favorite artists: Jay Howell.
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Whenever a pro like Jerry Hsu puts his name on a shoe, they damn well better be good for kickflipping. Luckily for him and the boys at Emerica they made one hell of a mid for “The Asian Elvis”. We grabbed Mike Shields from the warehouse and stuck him in a pair to see how they stood up to The 100 Kickflip Challenge. Mike was still sore from doing 100 nollie flips a few weeks ago, but we showed no mercy and made him flick his life away in a lonely schoolyard. Just kidding, he found a friend with a soccer ball and did just fine. See what the shoes looked like after 100 flicks in this edition of The 100 Kickflip Challenge!
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