No skateboard company has a richer history than Vans. Like some other great skateboard shoes, the Vans Era weren’t originally designed for skateboarding - they were dock shoes adopted by surfers that wore the shoes for skating. Eventually, they were refined for the top skateboarder’s needs at the time.
Today, Vans is known worldwide for much more than skateboarding. The Vans Slip-On is the classic surf bum, beach sneaker. The Vans Authentic is probably the most versatile sneaker in existence and the Vans Old Skool and Sk8-Hi are probably the most skated shoes in history.
Basically, through supporting skateboarding and listening to riders, Vans has continued to meet the needs of skateboarding throughout every stage of its progression. The Sk8-Hi Pro, Old Skool Pro, Half-Cab Pro, and Authentic Pro are all examples of how Vans has taken existing durable, skate shoes and improved upon them with new materials and technology to meet the new demands of skateboarding.
But while some aspects like upper materials, shape, design, and sock liners change, some things remain the same. The Vulcanized sole, waffle grip, and now the Waffle Cup are all what every good pair of Vans are built on. The new generation of Vans, the TNT SG, the Kyle Walker Pro, the Gilbert Crocket Pro, and the Chima Ferguson Pro still all boast the signature Waffle Grip that helped Vans separate itself from the competition over 50 years ago. For most, Vans is an easy brand to get behind because of its dedication to having fun through self-expression on boards - be it skateboarding, surfing, or snowboarding.