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DGK (a.k.a. Dirty Ghetto Kids) was the name given to a crew of skateboarders who skated Love Park in Philadelphia. The nickname, which was mostly a reference to where members of the crew came from, stuck. DGK started in 2002 with the mission to be a company for skateboarders from disadvantaged communities. For this reason, DGK Skateboards doesn’t shy away from printing graphics that play on its roots. This approach to the skate industry as allowed it to go from a tight knit crew of skateboarders to a global line sold in core skate shops and boutique stores alike. Most DGK apparel and DGK skateboard graphics relate back to a common theme, "from nothing." This consistent messaging has helped DGK carve out its niche in skateboarding.