Primitive
{% if products.length > 1 %}{{ products.length }} results{% endif %}
- Primitive x Bob Marley Prophet Egg Skateboard Deck - 8.75"
- Primitive x Bob Marley Forever Skateboard Deck - 8.125"
- Primitive x Bob Marley Forever Skateboard Complete - 8.125"
- Primitive x Bob Marley Forever Hoodie - White
- Primitive x Bob Marley Everlasting Hoodie - Black
- Primitive x Bob Marley Heritage Hoodie - Heather Grey
- Primitive x Bob Marley Dreams Crewneck Sweatshirt - Brown
- Primitive x Bob Marley Everlasting T-Shirt - Forest Green
- Primitive x Bob Marley Everlasting T-Shirt - Black
- Primitive x Bob Marley Forever T-Shirt - White
- Primitive x Bob Marley Forever T-Shirt - Brown
- Primitive x Bob Marley Forever T-Shirt - Black
- Primitive x Bob Marley Console T-Shirt - Brown
- Primitive x Bob Marley Console T-Shirt - Black
- Primitive x Bob Marley Dreams T-Shirt - White
- Primitive x Bob Marley Dreams T-Shirt - Sand
- Primitive x Bob Marley Dreams T-Shirt - Black
- Primitive x Bob Marley Heritage T-Shirt - White
- Primitive x Bob Marley Heritage T-Shirt - Black
- Primitive x Bob Marley Heritage T-Shirt - Sand
- Primitive x Bob Marley Forever Banner - Black
- Primitive x Bob Marley Prophet Banner - Black
- Primitive x Bob Marley Forever Trucker Hat - Brown
- Primitive x Bob Marley Everlasting Trucker Hat - Black
- Primitive Contact T-Shirt - New Black
- Primitive Contact T-Shirt - Purple
- Primitive Dirty P Rogue T-Shirt - Sand
- Primitive Rouge Fleece Shorts - Black
- Primitive Rouge Hoodie - Black
- Primitive Contra Hoodie - Black
- Primitive Contra Hoodie - Forest Green
- Primitive Blocked II Anorak Jacket - Brown
- Primitive Nuevo Bi-fold Wallet - Brown
- Primitive Rogue Web Belt - Black
- Primitive Rogue Socks - Black
- Primitive Altar Beanie Beanie - Navy
- Primitive Crest Strapback Hat - Navy
- Primitive Luna Strapback Hat - Black
- Primitive Rogue Strapback Hat - Black
- Primitive Altar Snapback Hat - Brown
- Primitive Altar Snapback Hat - Black
- Primitive Honor Hoodie - Heather Grey
- Primitive Sakura Hoodie - White
- Primitive Fortune Hw T-Shirt - Cardinal
- Primitive Fortune Hw T-Shirt - Black
- Primitive Honor T-Shirt - Black
- Primitive Honor T-Shirt - White
- Primitive Honor T-Shirt - Brown
- Primitive Sakura T-Shirt - White
- Primitive Sakura T-Shirt - Sand
- Primitive Sakura T-Shirt - Black
- Primitive x Halloween Slasher Hoodie - Orange
- Primitive x Tupac Lyrics II Hoodie - Black
- Primitive x Tupac One Long Sleeve T-Shirt - Black
- Primitive Dirty P Polo Long Sleeve Shirt - Navy
- Primitive Disclosure Heavyweight T-Shirt - Black
- Primitive Tribulation Heavyweight T-Shirt - Black
- Primitive Scorpio Heavyweight T-Shirt - Sand
- Primitive Payday Hoodie - Heather Grey
- Primitive Rodriguez Eagle Skateboard Complete - Black - 8.125"
{% for product in loader.activeProducts %}
{% for banner in collectionBanners %}
{% if Filters.native.size > 0 and banner.sub == false %}{% continue %}{% endif %}
{% if banner.position == product.position %}
![]()
{% endif %}
{% endfor %}
{% endfor %}
{% assign display_wishlist = true %}
{% for tag in Wishlist.data.exclusions %}
{% if product.tags contains tag %}
{% assign display_wishlist = false %}
{% endif %}
{% endfor %}
{% if product == blank %}
{% assign product = Product %}
{% endif %}
{% if display_wishlist %}
{%- if wishlist == blank -%}
{% assign wishlist = Wishlist.data.items | map: 'handle' %}
{% if wishlist[0] == null %}
{% assign wishlist = data.items | map: 'handle' %}
{% endif %}
{%- endif -%}
{%- assign p_title = product.title | replace: '"', '”' -%}
{%- capture wishlist_add -%}
event.preventDefault();
Wishlist.add({
handle: '{{ product.handle }}',
type: '{{ product.type | escpae }}',
image: '{{ product.featured_image }}',
{%- if variant -%}variant: {{ variant.id | json }},{%- endif -%}
title: `{{ p_title }}`
});
[this, _n.sibling(this, '.wishlist__button')].forEach(function(button) { button.classList.toggle('dn')});
{%- endcapture -%}
{% endif %}
{% assign productImage = product.featured_image %}
{% assign hoverImage = product.hover_image %}
{% capture productImageRepsonsive %}
{%- if productImage != blank -%}
{%- if product.featured_image_width > 180 -%}{{ productImage | img_url: '180x' }} 180w {{ 180 | divided_by: product.featured_image_aspect_ratio | round }}h,{%- endif -%}
{%- assign image_size = product.featured_image_width | append: 'x' -%}
{{ productImage | img_url: image_size }} {{ product.featured_image_width }}w {{ product.featured_image_height }}h
{%- endif -%}
{% endcapture %}
![{{ product.title }}]()
{% capture hoverImageRepsonsive %}
{%- if hoverImage != blank -%}
{%- if product.featured_image_width > 180 -%}{{ hoverImage | img_url: '180x' }} 180w {{ 180 | divided_by: product.featured_image_aspect_ratio | round }}h,{%- endif -%}
{%- assign image_size = product.featured_image_width | append: 'x' -%}
{{ hoverImage | img_url: image_size }} {{ product.featured_image_width }}w {{ product.featured_image_height }}h
{%- endif -%}
{% endcapture %}
{% if hoverImage != blank %}{% unless product.tags contains 'Graphic Overlay' or product.hover_image_alt contains 'swatch' %}
![{{ product.hover_image_alt }}]()
{% endunless %}{% endif %}
{%- if product.member_exclusive contains 'coming_soon' or product.member_exclusive contains 'member_active' -%}
{%- assign year = product.member_end | split: '/' | last | prepend: '/' -%}
{%- assign date = product.member_end | remove: year -%}
{%- if product.member_exclusive contains 'coming_soon' -%}
{%- assign year = product.member_start | split: '/' | last | prepend: '/' -%}
{%- assign date = product.member_start | remove: year -%}
{%- endif -%}
{%- capture member_active_text -%}CCS+ Exclusive through {{ date }}{%- endcapture -%}
{%- capture coming_soon_text -%}CCS+ Exclusive starting {{ date }}{%- endcapture -%}
{%- assign member_text = member_active_text -%}
{%- if product.member_exclusive contains 'coming_soon' -%}
{%- assign member_text = coming_soon_text -%}
{%- endif -%}
{{ year }}
{{ date }}
{{ member_text }}
{%- endif -%}
{% assign crop = 'crop_height=64&crop_left=430&crop_top=472&crop_width=64' %}
{% if 'Skateboard Deck, Skateboard Complete' contains product.type %}
{% assign crop = 'crop_height=64&crop_left=230&crop_top=472&crop_width=64' %}
{% endif %}
{% for badge in badges %}
{% if product.tags contains badge.tag and badge.tag != 'more-colors' %}
{% if product.reviews %}
{% assign to_half = product.reviews.rating | round:1 | divided_by: 0.5 | round | times: 0.50 %}
{{ badge.collection_badge }}
{% endif %}
{% endfor %}
{%- assign option_value_data = '' -%}
{%- for option in product.options_with_values -%}
{%- if option.name == 'Title' %}{%- continue -%}{%- endif -%}
{%- unless siblingRange[product.type] contains option.name -%}{%- continue -%}{%- endunless -%}
{%- if option.values.size == 0 -%}{%- continue -%}{%- endif -%}
{%- assign option_values = option.values | sort -%}
{%- if option.values.size == 1 -%}
{%- assign option_value_data = option_values | first -%}
{%- else -%}
{%- assign option_values_last = option_values | last -%}
{%- assign option_value_data = option_values | first | append: ' - ' | append: option_values_last -%}
{%- endif -%}
{%- endfor -%}
{%- if option_value_data == '' and siblingRange[product.type] contains 'Title' -%}
{%- assign title_segments = product.title | split: ' - ' -%}
{%- endif -%}
{{- option_value_data -}}
{% for tag in product.tags %}
{% if tag contains 'Vendor' %}
{% assign vendor_tag = tag | remove: 'Vendor:' %}
{% assign vendor_collab = vendor_tag | append: ' x' %}
{% break %}
{% endif %}
{% endfor %}
{% if product.siblings.size > 0 %}
{% assign productTitle = product.title | split: ' - ' | first %}
{% else %}
{% assign productTitle = product.title | remove: product.type | split: '-' %}
{% endif %}
{% assign productTitle = product.title | split: ' - ' | first %}
{% unless product.title contains vendor_collab %}
{% assign productTitle = productTitle | remove: vendor_tag %}
{% endunless %}
{% if vendor_tag != blank %}
{{ vendor_tag }}
{% endif %}{{ productTitle }}
{% for badge in badges %} {% if product.tags contains badge.tag and badge.tag == 'more-colors' %} {{ badge.collection_badge }} {% endif %} {% endfor %} {% assign discount_amount = product.price | divided_by: product.compare_price | times: -100 | plus: 100 | round %} {%- capture discount_text -%} [discount]% off {%- endcapture -%}
{%- if compare_min < compare_max -%}
{%- assign before_text = 'From ' -%}
{%- endif -%}
{%- if product.compare_price > product.price and discount_amount > 10 -%}
{{ before_text }}
{{ product.price | money }}
{{ product.compare_price | money }}
{%- else -%}
{{ product.price | money }}
{%- endif -%}
{%- if discount_amount > 10 -%}
{{ discount_text | replace: '\[discount\]', discount_amount }}
{%- endif -%}
{% for i in (1..5) %}
{% endfor %}
({{ product.reviews.count }})
{% endif %}
{% unless total_pages == 1 or total_pages == 0 %}
{% endunless %}
{% assign active = 'dim' %}
{% if current_page == 1 %}
{% assign active = 'o-50 pointer-none' %}
{% endif %}
{% for i in pages %}
{% assign pageoffset = current_page | minus: i | abs %}
{% if pageoffset != 0 and pageoffset != 1 and pageoffset != 2 pageoffset != 3 %}{% continue %}{% endif %}
{% assign active = '' %}
{% if current_page == i %}
{% assign active = 'brand' %}
{% endif %}
{% assign last_page_shown = i %}
{% endfor %}
{% assign active = 'dim' %}
{% if current_page == total_pages %}
{% assign active = 'o-50 pointer-none' %}
{% endif %}
{% if last_page_shown != total_pages %}
...
{% endif %}
Loading Products
Primitive Skateboards was started by pro skater Paul "P-Rod" Rodriguez, who isn’t just one of the biggest names in skateboarding today. He is one of the biggest names in skateboarding - ever. He started skating when he was 12 and got a board for Christmas. He loved to skate, immediately, and has been quoted saying that he even slept with his skateboard. After only a couple of years, he went pro. P-Rod has since won 8 medals at the X Games (so far). That’s the record – the most of anyone. He has been on every "best" list of skaters in the world that there practically is. And he’s not done yet.
Rodriguez is now also the president of Primitive Skateboarding, a skateboard and streetwear manufacturer. Primitive began as a skateboarding shop in California that sold other companies brands.
It has branched out into manufacturing Primitive Apparel and Primitive Skateboards, but at its core it's a street skate brand with a street skater – one of the best of all time – holding its reigns. The brand is known for outerwear, apparel, accessories, skateboard decks, and complete skateboards. Their logo and graphics, like their president, are bold and fearless.