Emerica | CCS.com


Emerica is best known for Emerica Shoes, of course. But if you asked kids at a skatepark about Emerica, they’d probably be quick to talk about Emerica’s Skateboard Team, which includes legends like Andrew Reynolds, Justin "Figgy" Figueroa, and Leo Romero. Also, a topic of discussion that would come would certainly be Emerica videos like, This Is Skateboarding, Stay Gold, and Made Chapters 1 and 2.

Emerica started in 1996 after the success of sister companies, Etnies, and eS allowed for the parent company, Sole Technology Inc, to start a third shoe company. Sole Technology, Inc., a footwear company ran out of Lake Forest, California, is owned and run by Pierre André Senizergues. Sole Tech is a rare story in that it owns three shoe brands, a snowboard boot brand, Thirty Two, and a skate clothes company, Altamont Apparel. Emerica’s place within these brands is as the most raw, staying true to its motto, "by skaters, for skateboarding."

Emerica’s videos and team’s success has allowed it to branch out to apparel and accessories. Emerica T-Shirts are always going to deliver messaging and quality graphics that are consistent and current with what’s happening in skateboarding today. Other apparel that you’d see at your local skatepark from Emerica would be hats, flannels, jeans, and raglan (baseball style) t-shirts.

Because Emerica is designed and managed under the same company, Sole Tech, as Altamont Apparel, its apparel has an advantage over another shoe company who has no affiliation with apparel. For this reason, Emerica Hoodies and apparel are as trusted as its shoes. When it comes down to it, whether you’re talking about the videos, the team, or the apparel, Emerica is just plain tough.

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