Thrasher

Thrasher

Thrasher Magazine was founded in 1981 and published by High Speed Productions, Inc in San Francisco, California. Its focus has always been to cover skateboarding with an authentic voice, but it also covers music, shows, and other art-forms surrounding the skateboard community. Like any good publication should, Thrasher became an integral part of the community it served through its unique approach and brand of journalism. Thrasher’s known for its gritty portrayal of skateboarding and unwavering loyalty to all things core skateboarding.


While the magazine is the backbone of the company, Thrasher apparel is often what the majority of the population associates with the brand. A well-worn Thrasher Hoodie or Thrasher Hat are staples in every core skateboarders wardrobe, but the Thrasher logo’s popularity has bled into popular culture. It’s not uncommon to see a pop singer or runway model to be seen strutting the streets in a tattered Thrasher T-Shirt. Success is a relatively new fit for skateboarding. It wasn’t so long ago that a skateboarder, in response to how he felt about Thrasher’s popularity with non-skateboarders, would say, "If it’s good for the industry, whatever." Brian Anderson was quoted in a Complex interview online saying "Thrasher is probably psyched that they’re selling a bunch of merchandise."


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  • Thrasher Skate Mag
    The graphic that’s had kids scanning magazine racks for close to 40 years is also a fairly popular logo in apparel. And by ‘fairly’ we mean extremely. The Thrasher Skate Mag Hoodie is right up there with Vans Sk8-Hi’s and Indy Trucks - there will always be a place for them in skateboarding. While the popularity of the Skate Mag Hoodie and the Skate Mag T-Shirt comes and goes, it will always represent the magazine that’s supported skateboarding from the beginning.
    Thrasher Skate Mag Thrasher Skate Mag
  • Thrasher Skate and Destroy Thrasher Skate and Destroy
    Thrasher Skate and Destroy
    It’s not uncommon to be skating to a spot and hear “Skate or die!” yelled at you from a passing car. Among others, Skate and Destroy is an old adage in the skateboarding lexicon. The Skate And Destroy Hoodie, like the Thrasher Mag Hoodie, embodies what Thrasher and skateboarding is all about. What that is exactly is a bit of a mystery and different for each individual, but that’s what makes this hoodie and skateboarding appeal to a wide array of people.
  • Thrasher Skate Goat
    Say what you will about Satan, but the pentagram, the Goat, and the numbers 666 are all big sellers in skateboarding. This has everything to do with the popularity of the Skate Goat T-shirt and Skate Goat design. Someone on the Thrasher staff is living large thanks to putting together this design. Turning a pentagram into a skate truck by adding wheels and throwing in a satanic goat style graphic in the background is money in the bank.
    Thrasher Skate Goat Thrasher Skate Goat