John Lucero on the History of Black Label

Few people in the world have stayed as true as Black Label Skateboards founder and sole owner, John Lucero. John and Black Label have given so much to skateboarding over the last 30 plus years, so to re-launch the brand at CCS we decided to get a quick run-through of the history of Label from John himself. We’re excited to be able to offer you the latest and greatest from this iconic company. Check out new Label boards on CCS.com now!