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{% assign discount_percentage = product.compare_at_price | minus: product.price | times: 100.0 | divided_by: product.compare_at_price | round %} {% assign product_price = product.price | plus: 0 %} {% if product.compare_at_price > product_price and discount_percentage >= 10 %}Volcom believes the biggest discoveries in your future are those you’ll find in yourself while riding boards of every kind and every shape. Whether you’re wearing Volcom pants such as the popular Frickin Chino Pants, Volcom knows the lessons you’ll learn skateboarding, snowboarding, creating art, or listening to music will stay with you for life. Designing clothes in styles and fits that you feel confident in while you’re on life’s adventures is what Volcom’s all about.
Volcom started designing quality skate apparel in 1991 for board riders, musicians, artists, and filmmakers to wear on their path to self-discovery. Volcom t-shirts rely on a laid-back aesthetic that is both authentic and true to its mission of delivering stylish apparel to board riders of every age. Volcom’s ability to continually design quality apparel is simply a byproduct of its attention to skate, surf, and snow culture. Somewhere along the way, however, Volcom button-ups managed to become the go-to collared shirt for skaters and surfers to wear when they weren’t on their boards, making the brand a leader in knits, flannels, and collared shirts as well.
Volcom’s use of innovative materials to help keep surfers comfortable, skateboarders drier, and snowboarders warm is all a result of staying true to living its mission of discovery through riding and creativity. An investment in new boardshort materials, water repellent and insulated snowboard gear, and use of organic cotton and recycled materials are all a result of listening to its riders and constantly anticipating the trends that push the progress of boardsports each and every year.
This ethos of self-discovery through boardsports, art, and music is based off Volcom’s founders, Richard Woolcott and Tucker Hall’s own experiences. What started as a small clothing line started by two friends after a snowboard trip (If only they had Volcom Snow Gear for the trip!) has now blossomed into the global action sports superpower known as Volcom Inc., the company known for always staying "True To This."