They said it best, “We make the little shit better. The stuff you have that isn't noticed first, but can't be ignored. We pay attention to it. We argue about it. We work day and night to make the little shit as good as it can be, so when you wear it, you feel like you've got a leg up on the rest of the world.”
Nixon started in 1998 with watches. They saw a lack of quality in what was being offered and became dedicated to building and creating custom-built accessories for lives well lived. They wanted to meet the needs of people who were driven by adventure as well as work. They’ve become the watch, headphone, mini-blaster, wallet, and accessory company of choice for dedicated loyalists as well as many athletes, rock stars, artists, and entrepreneurs.
They respect their customers. They know their customers. Hell, they are their customers. Nixon employees make accessories that reflect who they are and how they live. Their accessories are made for people who have a similar life philosophy: live big and make every day count.