New Balance

New Balance

New Balance’s history is varied and long. New Balance’ Numeric’s history, on the other hand, is short in comparison. New Balance Arch Support Company was founded in Boston 1906 by British immigrant, William J. Riley. As the name implies, the company sold arch supports until 1960 when NB released the world’s first running shoe, the Trackster. In 1978, NB chairman Kim Davis bought the company. Soon after that, running burst onto the New England scene and NB continued in its tradition of designing to individuals’ preferences.


New Balance Numeric, New Balance’s Skate Shoe brand, was launched in 2013. Its skate team, which includes names like Arto Saari, Franky Villani, and PJ Ladd, is managed by Sebastian Palmer who made the move from eS shoes to Numeric.


In terms of its approach to skateboarding, Numeric is a bit like the guy sitting at the park with all the other rippers. You not sure if he’s good, but you have a feeling that when he does skate, he’s going to do a bunch of obscure, technical tricks with all kinds of finesse. And, of course, that’s completely the case - New Balance Numeric rips, but in a way that you’ve never seen before. Much like the arch support company that laid the foundation for the world’s first skateboard shoe, Numeric is taking its time and following its own intuition. Popular styles like the PJ Stratford 533 and the Arto Saari 358 paved the way for Numeric to release more technical skate shoes like the Numeric 868.


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  • New Balance Numeric
    Numeric is the name for New Balance’s skate shoe division established in 2013. Its team consists of the likes of PJ Ladd, Arto Sarri, Levi Brown, Tom Karangelov, Axel Cruysberghs, Jack Curtain, Marquise Henry, and Tyler Surrey.
    New Balance Numeric New Balance Numeric
  • Arto Sarri Arto Sarri
    Arto Sarri
    Arto Sarri is a Finnish skateboarder who broke into skating as a young teenager when he competed in a world championship event in Munster, Germany. While he had the respect and attention of many professional skateboarders, it was the combination of Arto winning SOTY (Skater Of The Year) in 2001 and his smooth style in Flip’s video "Sorry" that really made him a household name among skateboarders. As a young pro, he looked like he had endless potential, and if you thought that you’d be right. But his career took a turn. It could’ve been the vicious slam he took in "Sorry" in which he sustained brain injuries and almost died or the tragic death of team rider Shane Cross, but for whatever reason, he pulled way back from skating. Today, Arto Sarri is known as a photographer as much as he is a skateboarder. His presence on New Balance Numeric could be compared with a pillar or an anchor - Arto is rock solid in his skating and photography.
  • N-Durance Rubber Outsole
    N-Durance is a rubber compound that delivers maximum durability. N-Durance Rubber outsoles can be found on most New Balance Numeric shoes, specific styles we carry include the PJ Stratford 533, Quincy 254, Pro Court 212, Arto 358, and the Pro Court 213.
    N-Durance Rubber Outsole N-Durance Rubber Outsole
  • PJ Ladd PJ Ladd
    PJ Ladd
    PJ Ladd quietly developed the skills he needed to blow the minds of everyone in the skate industry while growing up in Rockland, Massachusetts. Ladd was an instant success thanks to his near perfect style, insane trick selection, and consistency. As a team rider for New Balance Numeric, he plays the role of magician or sorcerer - the skater kids look to for the craziest technical ledge and flatground skating.