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When our first drop of Life’s A Beach Surf Gear showed up we all felt an overwhelming need to drive directly to the coast. There’s something about that font that just takes you back to being 8 years old on vacation with your family and fanning out on the cool surf crew that was drinking and smoking on the beach making your mom uncomfortable. We took some inspiration from one of our favorite music videos to shoot this look book and capture what L.A.B. means to us. So grab a cooler full of brew, make sure your board is waxed and pick up one of these long sleeves to keep the sun off your back then head to the damn beach now. Do it.

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