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The Hundreds

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The Hundreds is two things: a Californian Streetwear brand and a media platform. The media platform side of it focuses on global street culture, while the skate apparel side is inspired by its founders’ experience growing up in California in the 90’s. The Hundreds’ founders, Bobby Kim (Bobby Hundreds) and Ben Shenassafar take inspiration from California air, its streets, the sounds of the city - the list goes on. Using California and the 90’s as a palette to draw from gives the two a lot to work with while providing framework to hold each season’s looks together. From timeless Hundreds T-Shirts, to cut-and-sew creations, The Hundreds’ knowledge and dedication to streetwear can be seen in every line it releases every season.