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Ethika

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Ethika was created to fill a void in the underwear category - a void in comfort, fit, performance, and style. After years of testing different fits and styles, the brand was launched with one new and proven fit which called, “The Staple.” The longer fit is not only more comfortable, but provides a no-rise performance feature which helps keep everything in place at all times. This fit is something that can be worn in every aspect of a person’s daily life. Since its launch in 2009, Ethika has been worn by the most talented and successful athletes, artists, musicians, and fashion tastemakers in the world.