Billabong Apparel | CCS.com

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If you want to know about the history of Billabong, you need to know about the triple stitch. In 1973, Billabong founder Gordon Merchant started with board shorts in Queensland, Australia. It turned out that his shorts could take a beating – from water, wind, and real-life – thanks to his one-of-a-kind triple stitching technique.


But it’s not just the triple stitch that took the world by storm and spread the stoke of Billabong from Australia around the world. It was also the surf and skate label’s distinctive colors, comfortable fabrics, and effortless cool.


Whether it’s skate, surf, snow, or wakeboarding, Billabong is an advocate of athletes and amateurs and dedicated to the community as a whole. The more than 40-year-old iconic brand – famous for clothes, outerwear, swimwear, and accessories – also finds inspiration from the worlds of art, style, and music as well as the environment, to which the company has shown a strong commitment for decades.