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In this issue
  • CCS Catalog
  • 100 Kickflips in the Vans UltraRange Pro
  • Lucas Beaufort Interview
  • Emerica: Young Emericans Premiere
  • 100 Kickflips: Nora Vasconcellos
  • CCS x Vans Levels Gallery
  • Jamie Thomas: Behind The Photo
  • 100 Kickflips: Lizard King
  • CONS x Chocolate Launch Party
  • Acembly Backpacks How To
  • Birdhouse: Saturdays Video Premiere
  • 100 Kickflips In The Proper Cinex Shoes
  • Guantanamo Baywatch Interview
  • Back Light: Henry Harbeck
  • CCS Apparel Fall '17 Lookbook
  • Kev's Kreations: The Rambo Ripper
  • Emerica x Sriracha Gallery
  • 100 Kickflips: Nike SB FC Classic vs. Koston Hypervulc
  • El Torito Recap
  • 100 Kickflips In The Etnies Marana Michelin
  • Naomi Punk Interview
  • Lizzie Armanto Interview
  • Interview with Sean Cliver of Paisley Skates
  • 40s And Shorties Interview
  • Nike SB FC Classic Shoe Review
  • Nike SB P-Rod X Shoe Review
  • Go Skateboarding Day 2017: Pop For Pizza
  • Foul Balls: WKND vs. Nike SB
  • Lakai: The Flare Video Premiere
  • Jason Harvey Interview
  • 100 Backside 360's In The Supra Shifters
  • 1000 Grind Wear Test: Indy Stage 11 Trucks
  • Arcade Belts: 100 Hamburger Wear Test
  • CCS to SLO: CCS Am Trip
  • CCS Apparel Summer '17 Lookbook
  • Brixton Broadcast: Murder City Devils
  • Thaynan Turns Pro
  • History Of The Polo
  • etnies Jameson HT Shoe Review
  • 100 Kickflips In The Clear Weather Donny
  • 100 Kickflips In The Vans Gilbert Crockett 2
  • Kev's Kreations: The Crust Crusher
  • CCS Poster Series
  • Sebo Walker Interview
  • 100 Kickflips In The Osiris D3
  • Adidas Kung Fu Shoe Review
  • Clear Weather Jeffrey Shoe Review
  • Back Light: Kevin Enis
  • CCS Behind The Ad: Kevin Kowalski
  • Habitat x Twin Peaks: Interview With Habitat Founder Joe Castrucci
  • Andale Bearings Spring 2017 Product Review
  • CCS Artist Series: Snakey Jakie
  • CCS Artist Series: Andre Fortes
  • Huf Hupper 2 Lo Shoe Review
  • Artist Series: Jackson Epstein Interview
  • Artist Series: Andrew McCarthy Interview
  • The Making of CCS x Loud Ben Raybourn Headphones
  • 100 Tricks in the Nike SB Blazer Low XT with Ben Raybourn
  • Ryan Lay's Welcome Wear Test
  • CCS Apparel Spring '17 Lookbook
  • Etnies Helix Shoe Review
  • Nike SB Zoom Dunk Low Malto Elite Product Review
  • Adidas Nautical Review
  • Artist Spotlight: Jack Hyde
  • Kev's Kreations: The Sexy Slasher
  • New Balance 533 PJ Stratford Review
  • Adidas Skateboarding Premiere Pants
  • Nike SB Air Zoom Blazer Low XT Shoe Review
  • Vans Sk8-Hi Pro MTE DX Shoe Review
  • Mailorder Memories: Mikemo And Vince Capaldi
  • Adidas Samba ADV: 600 Skateboard Trick Wear Test
  • Winter Solstice Session
  • Nike SB Brian Anderson Bruin Hyperfeel Review
  • 100 Kickflips On A Snowskate (Fail)
  • Welcome Fetish Video Premiere
  • 100 Kickflips (Impossible Edition): HUF Classic Hi
  • Back Light: Justin Rodriguez
  • 100 Kickflips In The Nike SB Blazer Premium
  • 100 Kickflips In The Vans Half Cab Pro
  • WKND Remembers 2001 CCS Catalogs
  • Sneak Peek At The Adidas Na-Kel Matchcourt High RX
  • Artist Spotlight: Nick Guenzler
  • Back Light: Dominic Palarchio
  • Santa Does 100 Kickflips In The Nike SB Janoski Hyperfeel
  • 100 Kickflips in the C1RCA Gravette with David Gravette
  • John Lucero on the History of Black Label
  • 100 Kickflips In The Adidas Superstars
  • 24 HoliDAYS of CCS: Win Free Stuff!
  • CCS Apparel Winter '16 Lookbook
  • 100 Kickflips In The Diamond Icon By Boo Johnson
  • Ryan Lay: 1997 CCS Catalog
  • 100 360 Flips In The éS Accel Slim Shoes
  • 100 Tricks In The Nike SB Janoski Slip
  • Tempe Halloween Recap 2016
  • 100 Kickflips In The Vans Kyle Walker Pro
  • Five Things With Hex
  • Ben Raybourn’s Road To Ramona
  • Jaws: A History Of Hammers
  • Back Light: Bobby Escobedo
  • Interview with Rick McCrank
  • 100 Kickflips (Fakie Edition) In The Globe CT-IV DLX Shoes
  • Interview With Andy Paz From Dog Limited
  • 100 Kickflips In The éS Sesla Shoes
  • David Gravette’s Pizza Party
  • éS and CCS: Two Decades Deep
  • The Faces Of L.A. Skateboarding
  • Kev's Kreations: The Roskopp Ripper
  • Back Light: Michael Sube
  • 100 Kickflips In The Diamond Torey Shoes
  • 100 Kickflips In The HUF Boyd Shoes
  • Jon Nguyen: Behind The Cover
  • CCS Questionnaire with Truman Hooker
  • Andrew Gray's Full Part From Dusted
  • 100 Kickflips In The New Balance PJ Stratford 533
  • Talking Welcome with Jason Celaya
  • Interview with Jon Dickson
  • Emerica Made Chapter 2 Premiere
  • Ben Raybourn's Full Part From Dusted
  • 100 Kickflips (Switch Flip Edition) In The State Salem
  • CCS Questionnaire with Eric Dressen
  • Kev's Kreations: The Kitty Kruzer
  • 100 Kickflips In The DC Wes Kremer 2's
  • CCS Apparel Fall '16 Lookbook
  • Adidas Away Days Tour Recap
  • How To Build A Bank Ramp
  • 100 Kickflips (360 Flip Edition) In The Vans X Nintendo Authentics
  • Back Light: Jake Wickersham
  • 100 Kickflips (Heelflip Edition) In The Adidas Suciu Shoes
  • Talking Skate After School with Ryan Lay
  • Interview with Blake Johnson
  • 100 Kickflips In The Supra Flow Shoes
  • CCS Pants Wear Test
  • Back Light: Frederick Zang
  • Cooper Wilt: Grind All Ledges
  • 100 Kickflips In The Converse One Stars
  • ¥ung ¢hef - TOP RAMEN Ft. Doughboi
  • What’s the Deal? With WKND Skateboards
  • 100 Kickflips (Switch Flip Edition) In The Vans Slip-On Pros
  • How To Set Up A Skateboard… Blindfolded
  • Disposable Mondays With Walker Ryan And Jimmy Carlin
  • Gear Check with Frankie Spears
  • Interview with CCS Team Rider Kevin Kowalski
  • Vans Kyle Walker Pro Shoe Release
  • Santa Cruz Screaming Hand Art Show
  • Rip N Dip L.A. Pop Up Opening
  • Agenda 2016 Recap
  • The Skateboard Mag 150th Issue Release Party
  • Back Light: Matt Price
  • Jamie Thomas: Behind The Cover
  • 100 Kickflips In The Hyperfeel Koston 3's
  • Back Light: Milosz Rebes
  • 100 Kickflips (Switch Flip Edition) In The Converse CTAS Pros
  • Pop For Prizes 2016 With Wes Kremer
  • 100 Kickflips (FS Blunt Edition) In The Lakai Vincent 2's
  • The Day: Enjoi
  • Blind Micro Game of S.K.A.T.E. with Sewa And Romar
  • Back Light: Cody Lisch
  • CCS Questionnaire with Miles Silvas
  • Getting To Know Sewa Kroetkov
  • Artist Spotlight: Kevin Wilkins
  • A Day At Zero With Jamie Thomas
  • Back Light: Jacob Messex
  • Artist Spotlight: Carlos Gutierrez
  • Jaws And Raybourn Footage: The Other Ones
  • 100 Kickflips In The Emerica Hsu G6 Shoes
  • CCS Questionnaire with Alec Majerus
  • Gear Check with Blake Johnson
  • Joey Brezinski Talks New Cliche
  • Raybourn And Friends For The Dusted Video
  • 100 Kickflips In The Vans AV RapidWelds
  • Back Light: Jacob Romero
  • CCS Questionnaire with Pete Eldridge
  • Gear Check with Daniel Espinoza
  • CCS Welcomes Kevin Kowalski
  • Adidas Away Days L.A. Premiere Recap
  • Walker Ryan For Imperial Motion
  • David Gravette: A Boy And His Flat Bar
  • The Day: An Afternoon With The Crap Crew
  • 100 Kickflips: Emerica Romero w/ Leo Romero
  • CCS Questionnaire with Lem Villemin
  • CCS Questionnaire with Nestor Judkins
  • The CCS Pick Program
  • Kev's Kreations: The Creature Crusher
  • Jaws Tests FP Insoles
  • Artist Spotlight: Mike Blabac
  • CCS Welcomes David Gravette
  • William Spencer’s Skate Dream
  • Adidas Matchcourt Slip-Ons: Wear Test
  • 100 Kickflips: Nike SB Bruin Hyperfeel
  • Back Light: Dave Swift
  • Skateboarding Celebrities...
  • 100 Kickflips (Switch Heel Edition) In The Etnies Marana Vulcs
  • Interview with Kevin Braun
  • Dusted Crew Skates Windells Skate Camp
  • Back Light: Cameron Markin
  • 100 Nollie Flips in the Adidas Matchcourt Shoes
  • Gear Check with Cairo Foster
  • Jaws Ollies 210 Stairs In One Day
  • 100 Kickflips in the HUF Brad Cromer Shoes
  • How To Make Griptape Art With Ben Raybourn
  • Preston Harper: Mini Set Up
  • Emerica X Indy Reynolds Wear Test
  • Raw Footage: Jaws, 210 Stairs, One Day
  • 100 Kickflips In The HUF Dylan Slip Ons
  • The Break In: Nike SB Janoski Shoes
  • Nike SB Ishod Dunk Wair Test
  • 100 Kickflips in the DC Evan Smith Shoes
  • Skateboarding on a Frank Lloyd Wright House
  • Mango and Friends Skate NYC
  • Nike SB All Court CK Wear Test

40s And Shorties Interview
40s And Shorties Interview
40s And Shorties Interview
40s And Shorties Interview
40s And Shorties Interview
40s And Shorties Interview

40s And Shorties Interview

40s and Shorties are two things that can either make or break your night. Too much too fast of anything will get you in trouble, but when it comes to building a lifestyle brand, the faster the better. In a hyper-competitive industry where a brand’s 15 minutes of fame can be reduced to a few popular posts, it’s impossible to survive if you’re not ready to compete. We wanted to know how a small lifestyle brand from LA grew its business from selling funny socks to offering tees, fleece, and a cut-and-sew line in just over four years. We reached out to 40s and Shorties and got in touch with their lead designer, head of marketing, and head of accounting to learn a bit more about the day to day of 40s and Shorties.

What’s up guys! What are your names and what do you do at 40s & Shorties? Drew - Marketing, Adem Niazi - Designer, and Ryan - Accounting

What is 40s and Shorties? Where’s it based out of? And when did it start? 40s & Shorties is a lifestyle brand based on our [founders] influences, interests, and personal humor. We originally placed our ideas on socks, but the brand has now grown into a variety of categories with an evolving creative direction that’s being defined every day. We’re based in Los Angeles, and we started in 2013.

Where does the name come from? We wanted a name that was funny, memorable, and not too serious. So, we decided to create a name that reminded us of the days we used to run around drinking 40s and trying to get girls - thus 40s & Shorties is born.

The brand has a carefree kind of party vibe. What’s work like on a Friday afternoon? And a Monday morning? Honestly, Friday still has lots of work. But, we make sure there’s plenty of trees on hand and drinks near by. Since our team is still small, we all gotta work crazy hours trying to build this brand into something bigger and better every day.

If you had to pitch the concept for 40s & Shorties to someone in an elevator, what would you say? Haha, shit… “We’re the brand that got Madonna to wear our socks on IG.”

Does every collection have a concept? And if so, where do the ideas come from? Nah, not really - each season is just inspired by our own style. A few years back, themes or concepts were more common in collections, but now, those rules don’t apply as much and we like doing design that isn’t necessarily restricted to a specific theme.

Your lookbooks are always entertaining. What are some concepts that didn’t get produced? Good question. We had a lot of ideas that didn’t make the cut - usually because of logistics (schedules, locations, timelines, etc.). But, one that we thought was funny was painting the tee graphics onto the models themselves. Have some models that were down, get topless, and have an artist come in and paint the designs on their bodies. Then you can show the actual tees after words. Maybe, we’ll still do that one, haha...

How has the brand grown since the first socks were produced and sold? A dramatic evolution has happened. Once we found success with socks and other accessories we knew the brand’s potential could grow beyond that. We’ve now transitioned from accessories being our bread and butter, to printables (tees and fleece). And, now, we’ve opened up a full cut-and-sew apparel category which has added a whole new dimension to the brand.

What were some of the biggest challenges transitioning from a sock brand to offering a full line of apparel? Breaking through the stigma of only being a sock brand. It’s tough growing past the initial thoughts a person has for your brand when the level of success we had was with such an identifiable product. But, with a shit ton of hard work, placement in great accounts, and partnering with dope collaborators, we’re starting to show people the brand is more than just one product, and more importantly, one idea.

Streetwear is a pretty critical place. What are some of the biggest lessons you’ve learned from customers, haters, and other apparel brands? Our customers are the reason why we’re able to keep doing what we love for a living. They’re the most important people to our brand. They’re the ones who spend their money on ideas that we’re are privileged enough to create for a living. Love your haters… haha, nah, fuck 'em. Other apparel brands inspire us. They inspire us to know what to do AND what not to do. But, work your fucking asses off. Believe in what you’re doing and the team you’re doing it with. Be aware of what’s happening in the market/scene/culture but don’t let it dictate your brand.

How did the collaboration with Sam’s Hofbrau come about? Drew, one of the Co-Owners and head of our marketing, was cool with one of the girls there. He was able to get the manager’s contact from her and asked if they were down to work with us. Sam’s was hyped about the idea and really let us make the product we wanted. They let us have our own party there while selling the product at the same time. We loved that collab.

Where do ideas for new t-shirt/sock graphics come from? How do you decide on which make it to production? When we first started we’d all come together and just throw out ideas. The ideas that had us all say, “Ohh! We gotta do that,” were the ones that made it. Now that the brand’s grown, the process has been more streamlined and handled by myself. But, ideas come from everywhere and anywhere: music we grew up on, subcultures we’re influenced by, moments in pop culture… things like that.

Anything big in the future that we should look out for? Lots of collabs coming for the second half of the year.

Any memories of the CCS Catalog? Ya, I used to check the catalogs out at friends’ houses after school all the time.

Anything you’d like to add? Thanks for the interview. Check us out on Instagram: 40sandshorties.

40s And Shorties High Fashion Socks - Pink

40s And Shorties High Fashion Socks - Pink

The day you invent the piano key necktie you're face will be the 40s And Shorties High Fashion Socks. Until that day, it's Mugatu.78% Cotton, 20% Polyester, 2% Elastane,…

$11.95
See the entire collection
See the entire collection