When you think skateboarding, you think Vans. And when you think Vans, you think skateboarding. Unless, you’re just thinking about pizza or taking a nap, but that’s not really the point – so snap out of it. The point is that Vans skate shoes – like the Vans Classic Slip-On – are a critical part of the skateboarding story. Its history and its future. And, there’s a reason for that: it’s because of their look, feel, durability, and ease. And, it’s because they are effortlessly cool, clean, simple and easily recognizable.
The Vans’ story begins in 1966 in California. Paul Van Doren (get it “Van” Doren) and three partners open the Van Doren Rubber Company. They make and sell shoes, specifically what are now known as the Vans Authentic. The rest – as the cliché goes – is history.
Skaters went nuts for the shoes. They went bananas for them. A couple of skaters were allergic to nuts and bananas. They just gave them thumbs up. Why? The sticky gum-rubber sole. The ease. The colors. The shoes became a staple with skateboarders around the world.
Before long, Vans launched more shoes. And more. They followed up with apparel, but kept the cool, the unique colors. And in both shoes, apparel and accessories as well as events around the world they create innovative collaborations with some of the most creative folks around.
That’s why their history is so well-known. And that’s why their future will be as well.