Innovation has always been at the heart of Nike. Nike’s designers are relentless when it comes to making things better. They never stop striving for perfection.
Nike applied this driving philosophy to skateboarding when they first introduced Nike SB and haven’t stopped since. They use their obsession with performance, and the pursuit of perfection to help skaters and other board sport athletes reach their true potential. Make it lighter, faster, tougher, stronger. Since its introduction in 2002, Nike SB is always on the offense. Nike doesn’t follow. Nike leads.
Today Nike Skateboarding has become the gold standard -- their line of shoes, their apparel, their technology, their products, their skate team – they are best in class to their devoted fans. Nike SB riders are truly some of the biggest names in the world including Paul Rodriguez, Eric Koston, Sean Malto, and Theotis Beasley and they lend not only their names, but their expertise, creativity and – let’s face it – a level of cool to the brand.
Nike SB started with four shoes and it’s grown. No, it has exploded. Nike Skateboarding is respecting the past and through its innovations and evolutions, creating the future of skateboarding, simultaneously.