Founded by MTV star Chris Pfaff aka Drama, the Young & Reckless brand was born out of the zany antics and do-anything attitude of Rob Dyrdek's Fantasy Factory. With Drama at the creative helm, Y&R is known for its loud, colorful and full-bleed graphic tops, hats and accessories. As a young brand, they've already established a highly influential list of celebrity fans and cultural influencers from the music, art, sports and youth culture spaces including names like Lil Wayne, Justin Bieber, 50Cent, Shawn Kemp, and Kevin Durant. As MTV's Fantasy Factory continues to rise in popularity, the Young & Reckless brand along with Drama himself appear on the program with frequency.
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