Pro skateboard icon Paul Rodriguez launched Primitive in Encino, California in 2008 and dedicated it to stocking, and beautifully displaying some of the finest and most exclusive goods from the best skateboard and streetwear brands. After finding much success, P. Rod decided to take Primitive to the next level, and started producing a clothing line by the same name. Today, P. Rod has morphed his company into an apparel brand synonymous with that same fine aesthetic and attention to detail established by its storefront. Paul Rodriguez partnered up with his fellow Plan B team rider, Torey Pudwill, as well as Diamond Supply Co., and collaborated on designs for t-shirts, sweatshirts, and hats, which prominently feature the Primitive/Grizzly/Diamond Supply Co. brands throughout the clothing. CCS proudly carries a large selection of quality Primitive t-shirts, hoodies, tank tops, snapbacks, and more.