In 2005, four years after Nike SB was introduced, Nike announced Nike 6.0. Nike 6.0 is a sub brand of footwear and apparel for action sports, through Nike. While Nike SB is 100% core skateboarding, Nike 6.0 targets a much broader audience and is more lifestyle driven. With Nike 6.0, Nike's aim is to represent the next generation of action sports athletes across six different sports: surf, snow, ski, wake, BMX, and motocross.
With Nike's top product and design teams backing them, Nike 6.0 shoes are at top of the line when it comes to performance and technology. Nike 6.0 shoes focus on durability, flexibility, and are lightweight for maximum action sports performance. The Nike 6.0 team consists of top action sports athletes such as Julian Wilson, Mason Aguirre, Garrett Reynolds, James Stewart, Ben Horan, and TJ Schiller. CCS proudly carries a large selection of Nike 6.0 footwear and apparel.