JSLV is a lifestyle collective brand that stands for JUS LIV. The dominating philosophy behind the style and designs that define the brand is the laid-back attitude cultivated through the company's Southern California heritage. Founded in 2007, they have quickly grown to become an international presence within the world of action-inspired fashion. Committed to excellence, JSLV produces only the finest-quality goods catered toward your skate- and snowboard-driven lifestyle.
With a highly stacked team of serious contenders within the worlds of skateboarding and snowboarding, JSLV has become a big name within both respective art forms. Skaters such as Keelen James, Larelle Gray, and Jamie Palmore all ride for JSLV. Snowboarding professionals such as Chris Bradshaw and Lucas Magoon also represent JSLV's original sense of style and swagger.