The year was 2002 when street skating icon Keith Hufnagel opened a small sneaker and clothing boutique in San Francisco called HUF. His small retail store quickly grew into a global brand name recognized by skaters and street wear aficionados from California to Japan. Simple branding concepts, unique graphic stories and standout collaboration projects quickly set the HUF clothing brand apart and today it's recognized as one of the most respected names in street fashion, seamlessly bridging the gap between skate and street apparel.
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