What began as an idea on a chairlift in 2001 has become a worldwide grassroots movement of individuality, expression, and creativity. Grenade founder Danny Kass knows what it takes to be a champion. Riders who sport Grenade can claim 5 U.S. Open Championships, 7 Winter X Games medals, and 2 Olympic silver medals. Grenade is a lifestyle brand for confident youth culture that expresses themselves - those who shred, carve, and smirk their way through life. Ten years ago a group set out for world domination armed simply with a Grenade stencil. At the time it was underground, grassroots, and anarchic. Headquartered in the Northwest part of the country, Grenade continues its trendsetting legacy. Cats like Dustin Craven, Scotty Lago, Éric Messier, and Louie Vito can be seen rockin' Grenade Gloves.