To say that the founder of Element, Johnny Schillereff, has followed his dream would be an understatement. According to a video trailer for Make It Count: The Element Story, Schillereff's father once told him, I wish you'd get off that skateboard and get a job. So Schillereff did half of what his father told him. He got a job, but he never quit boarding. The job he chose: developing a brand that could bring innovation and progress to skateboarding. As a result, Johnny Schillereff created Element in 1992.
Fast-forward 20 years, and Element is now one of the most recognizable brands in skate culture, widely praised for its clean, honest designs. As a result of that tried-and-true history, CCS is loaded with a great selection of equipment and clothing to give you great style and great performance on your skateboard.
Their equipment includes decks and completes to get you rolling in the streets, as well as rails, ramps, and ollie bars, so you can bring the fun of the skate park with you wherever you go. But of course, what's the point of any of this if you can't look good? Element certainly has your back there and offers a great selection of products that include t-shirts, hoodies, raglans, boardshorts, and more!
Element proudly sponsors pros such as Bucky Lasek, Bam Margera, Chad Muska, Ray Barbee, Vanessa Torres, Mark Appleyard, Nyjah Huston, and many more!