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Cliche Skateboards and Equipment

Before winning Transworld Skateboard Magazine's Best Team award, before their critically acclaimed skate videos hit the streets, Cliché was founded in the summer of 1997 with only a franc and a dream in Lyon, France. As American skateboarding was blowing up, Cliché got to work building a European base and bringing it to the forefront for skateboard brands. Since the beginning, Cliché was based on two concepts: photography and all around, organic skateboarders.

In French, Cliché literally means picture and serves as the company's vision. This visual direction is captured on a highlight reel of quality boards and apparel, often using photographs of team riders, travel tickets, and locations to give you skateboarding through a European lens. Cliché throws out the negatives to give you a positive deck experience.

With a global perspective on skateboarding, Cliché brings together all around shredders from transition riders to street savvy savants. Lucas Puig, Pete Eldridge, J.B. Gillet, Andrew Brophy, among others, bring a unique view to a unique company. With 16 years of experience, Cliché's proven success as Europe's top skateboarding brand has been more than just a flash. Say Cheese!

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