In 2006, professional skateboarder Andrew Reynolds, and founder and owner of Sole Technology, Pierre Andre Senizergues, felt that the streetwear market was lacking a genuine skate perspective. Altamont Apparel is aware of, and embraces, the realities of the street. Altamont was inspired by the 1969 free concert hosted by the Rolling Stones at the Altamont Speedway in northern California, and the shift in youth culture that transpired by the unfortunate events at the gathering. Everyone behind the brand, from the owners to the designers, are skaters. The Altamont skate team is listed as "Contributors" on the website. The diverse roster of skaters, consisting of Andrew Reynolds, Brian "Slash" Hansen, Bryan Herman, Garrett Hill, Justin Figueroa, Kenny Hoyle, and Theotis Beasley, not only represent the company on their boards, but also contribute ideas for their individual line of clothes. Each skater brings a unique style and an aspect of individualism to the brand and its apparel. Altamont aims to be the real look of the skaters and personalities who are creating and spearheading the trends. Made from quality materials, Altamont blends vintage and Do-It-Yourself styles. All apparel, from the denim and jackets, to the hoodies and t-shirts, is created for anyone with a sense of uniqueness in their personal style. CCS proudly carries a large selection of Altamont clothing.